Updated — 1 January 2026

Beli77's Commitment to Your Privacy

At beli77, we understand that entrusting your personal information to any online platform is a decision that should not be taken lightly. That is why we wrote this Privacy Policy not merely to meet legal requirements, but because we believe every member deserves to know exactly what happens to their data.

This Privacy Policy describes the types of information we collect when you register and use the beli77 platform, why we need it, how we use it, who we share it with (if anyone), and what your rights are as a data owner. This document applies to all users of the website beli77.app and the beli77 mobile app.

By using the beli77 platform, you confirm that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please contact our team or discontinue use of the platform so we can address your concerns.

Important Note: This Privacy Policy may be updated from time to time in line with changes to legislation or our operational practices. The date of the most recent update is displayed at the top of this document. Continued use of the platform after any changes constitutes your acceptance of the updated policy.

Information We Collect

Beli77 only collects information that is genuinely necessary to provide a safe, fair, and satisfying service to our members. The following are the main categories of information we collect:

Account Registration Information

When you register a beli77 account, we will ask for basic information such as your full name, date of birth, identification number (MyKad or passport), email address, phone number, and residential address. This information is required to verify your identity, comply with KYC (Know Your Customer) requirements, and confirm that you meet the platform's minimum age requirement.

Financial Information

To process deposits and withdrawals, we collect information related to the payment method you use — including bank account numbers, account holder names, and digital wallet details. beli77 does not store credit or debit card numbers directly; all transactions are processed through third-party payment providers that comply with PCI-DSS security standards.

Platform Usage Data

We also collect data on how you use our platform, including game history, transaction records, game preferences, session duration, and interactions with platform features. This data is used to improve the user experience and detect any suspicious activity.

Technical Data

Our system automatically logs your IP address, device type, operating system, browser type, pages visited and access times. This technical data is essential for account security and platform technical improvements.

Data Category Examples of Information Primary Purpose
Identity Name, IC, date of birth KYC verification, fraud prevention
Contact Email, phone number, address Account communications, customer support
Finance Bank accounts, digital wallets Deposit and withdrawal processing
Usage Game history, transactions Platform improvements, security
Technical IP address, device type Account security, technical analytics

How We Use Your Information

Every piece of information we collect has a clear and legitimate purpose. beli77 will not use your data for any purpose not stated in this policy without obtaining your consent first.

Account Management and Identity Verification

Registration information is used to create and manage your account, verify your identity through the KYC process, and secure your login through robust data encryption.

Financial Transaction Processing

Financial details are used solely to securely process your deposits and withdrawals, and to comply with financial reporting requirements set by regulatory bodies.

Fraud Prevention and Security

Usage and technical data allow our systems to detect suspicious activity patterns, prevent unauthorised access, and protect the integrity of the platform from misuse.

Communications and Customer Support

Contact information is used to send important account notifications, transaction updates, promotional offers (with your consent) and responses to customer support enquiries.

Platform Improvements

Aggregated usage data helps us understand player needs, improve the user interface, and introduce relevant new features.

Your Choices: You may opt out of marketing communications from beli77 at any time by updating your notification preferences in your account settings or by contacting our support team. However, important security and account transaction notifications cannot be disabled as they are part of your account protection.

Information Sharing with Third Parties

Beli77 does not sell, rent, or trade our members' personal information to any third party for marketing or commercial purposes. However, there are certain situations where we need to share your information with trusted parties in order to deliver our services effectively:

  • Payment Providers: Required financial information is shared with approved payment service providers to process your deposits and withdrawals. All such providers are bound by strict confidentiality agreements.
  • Game Providers: Third-party game software providers may receive technical data required to display games correctly and ensure the fairness of game outcomes.
  • KYC Service Providers: Our identity verification partners receive the necessary documents to complete the KYC process securely and in compliance with industry standards.
  • Regulatory Bodies and Law Enforcement Agencies: We will disclose the necessary information where required by law, court order, or directive from a competent authority.
  • Analytics Services: Usage data that does not personally identify individuals may be shared with analytics providers for platform improvement purposes.

All third parties we work with are required to comply with data protection standards equivalent to our own and are only permitted to use your information for purposes specified in their service agreements with beli77.

Data Protection Security Measures

Protecting our members' personal data is beli77's highest priority. We continuously invest in security infrastructure to ensure your information is always kept safe.

256-bit SSL Encryption

All data transmitted between your device and beli77 servers is protected by 256-bit SSL encryption — the same security standard used by banking institutions.

Secure Data Storage

Sensitive information is stored in encrypted databases with strict access controls. Only authorised personnel may access members' personal data.

24/7 Monitoring

Our automated monitoring system operates around the clock to detect and respond to any security threats or unusual activity.

Two-Factor Authentication

Beli77 supports two-factor authentication (2FA) to provide an additional layer of security for your account, ensuring only you can log in.

While we take all reasonable precautions, no online system can be guaranteed 100% secure against every threat. We encourage members to play their part in keeping their accounts safe by using strong passwords, not sharing login credentials, and promptly reporting any suspicious activity to our support team.

Your Rights as a Data Owner

As a beli77 member, you have the following rights regarding your personal data. We are committed to facilitating the exercise of these rights within a reasonable timeframe:

  • Right of Access: You have the right to request a copy of the personal information we hold about you at any time.
  • Right to Rectification: If your information is inaccurate or out of date, you have the right to request a correction. You can also update most information directly through your account settings.
  • Right to Erasure: In certain circumstances, you may request that your personal data be deleted. However, we may need to retain some information to fulfil legal obligations or dispute resolution requirements.
  • Right to Restriction of Processing: You may request that we restrict how we process your data in certain situations as defined by data protection law.
  • Right to Object: You have the right to object to the processing of your data for direct marketing purposes at any time.
  • Right to Data Portability: You may request that we provide your data in a machine-readable format for transfer to another service provider.

To exercise any of the rights above, contact our data protection team by email at [email protected]. We will endeavour to process your request within 30 business days.

Reminder: For requests that require identity verification (such as access to personal data or account deletion), we may need to verify your identity first to protect your account from unauthorised access.

Use of Cookies and Tracking Technologies

Beli77 uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.

Types of Cookies We Use

  • Essential Cookies: Required for core platform functions such as login authentication, session management, and security. These cookies cannot be disabled.
  • Performance Cookies: Collects information on how visitors use our website to help us improve platform performance and usability.
  • Functional Cookies: Stores your preferences such as language selection and display settings to deliver a more personalised experience.
  • Analytics Cookies: Helps us understand aggregated usage patterns without personally identifying any individual.

You can manage cookie settings through your web browser. However, disabling certain cookies may affect the functionality of some parts of the beli77 platform.

Why Your Data Is Safe with beli77

Layered Encryption

256-bit SSL encryption ensures that all data traveling between you and our servers cannot be intercepted by third parties.

No Data Selling

Beli77 has never and will never sell or lease members' personal data to advertisers or third-party companies for commercial purposes.

Fully Transparent

We clearly disclose every category of data collected and its purpose. There is no hidden data collection or undisclosed use of data.

Control in Your Hands

You have full control over your data — from notification preferences to account deletion requests, everything can be managed with ease.

Standards Compliance

The beli77 platform complies with industry data protection standards including PCI-DSS requirements for secure financial transactions.

Controlled Data Retention

Your data is only retained for as long as required by legal and operational needs. Data that is no longer needed is securely deleted.

Beli77 Privacy FAQ

beli77 will only disclose user information to authorities where required by applicable law, a valid court order, or directives from the relevant regulatory body. We will not voluntarily disclose information without a clear legal basis.

Data retention periods depend on the type of information and applicable legal requirements. Financial records are typically kept for 7 years in line with accounting and compliance requirements. Active account data is retained for as long as your account remains active, while technical data is generally kept for 12 months. Once an account is closed and the mandatory retention period has ended, your data will be securely deleted or anonymized.

Yes, you can request deletion of your personal data by contacting our team at [email protected]. However, we may need to retain certain records (such as transaction records) to meet our legal and regulatory obligations even after an account is closed. We will clearly inform you which data can be deleted and which must be retained, along with the reasons.

In the event of a security incident involving members' personal data, beli77 is committed to notifying affected members within the timeframe required by applicable law. The notification will include details about the data that may have been compromised, the steps we have taken, and the recommended actions you should take to protect your account.

beli77 member data is stored in data centres that comply with international security standards. In cases where data needs to be transferred or processed outside Malaysia — for example by KYC or payment service providers — we ensure equivalent protection is applied through binding data processing agreements.

Join the beli77 Player Community Today

Enjoy a safe, fair and fun gaming experience alongside over 500,000 members who trust our platform. Register a free account now and explore over 1,000 games of your choice.

Your Privacy Rights

As a beli77 member, you are protected by the following rights:

Access to your personal data
Correction of inaccurate information
Data deletion under certain conditions
Object to processing for marketing
Data portability to other platforms
Contact the Privacy Team

Have questions about your data privacy? Contact us directly:

[email protected]

Response within 1–3 business days.